Arron Coote brings to any organisation 20 years experience in Business Management, Marketing and Public Relations.

Arron’s strength is to grow the business he works on to succeed in all its directions. Arron has and continues to own and grow his business portfolio from conception to successful companies.

Holding a double Diploma in Business (Marketing & Public Relations), Arron has a passion for growth through brand awareness, value adding and the building of solid relationships. Arron’s thirst for knowledge and personal growth sees him constantly attending courses and seminars to stay on top of the latest trends and technologies within the industry.

Arron is current owner and director of Fleet Point Pty Ltd where his responsibility and control falls under the position of National Marketing Manager.
In this role the numerous objectives are to :

• The development of a national member’s program that benefits both corporate and the general public.
• Product development and product launches.
• Market research and market strategy development,
• National marketing and distribution program management.
• Research and development collaboration.

Arron has also worked as a consultant in the events industry since 1998, and has worked throughout Australasia for over the past decade. Having worked on everything from the Sydney Olympics and Millennium Celebrations in Tonga to corporate golf and tennis events for some of the country’s major organisations. Over the years Arron’s expertise has seen many a trade show and gala function exceed all expectations for the success of those events.

Arron was introduced to the APAA as the proud Platinum Sponsor of the 2010 Awards for Excellence. Arron is very excited to bring his marketing, public relation and member benefits experience to the APAA and looks forward to helping the APAA achieve its full potential.

MISSION STATEMENT & GOALS APAA & STRATEGIC ALLIANCE PARTNERS