APAA MERCHANDISE
Thank you also to your recommendations for a MALE EXCLUSIVE POST CARD. What a wonderful idea, so here it is. This is a great card to send as an unusual marketing tool. No doubt the wives and girlfriends will pick them up and may even arrange the booking for them.

We have deliberately kept the message short to help our metro males feel comfortable with the tone and approach to their needs. If you would like to know what is on the back here it is:

"At our establishment we are not gender biased. We recognised that de-stressing, anti-ageing and skin management are needs for both male and female. Today's modern man is also seeking the benefits of relaxation, good grooming, anti-ageing and wellness treatments that will help him look and feel his best. We have male-specific skin care as well as a carefully designed treatment menu to exclusively cater for our male clientele.

If you believe you deserve to experience greater relaxation, higher energy levels and a glowing, younger-looking skin then call us today and find out what we have to offer you."

Please also note the play on the words on the front of the card You have MALE. No, it's not a spelling mistake.
THANK YOU CARD
Another popular card that can be used in any salon is a Thank You card. So we have prepared for you a wonderful card with just the words With Many Thanks. This card is blank on the back so you can personalise it and thank:

New Clients

Clients who have referred someone to you

Or for any business dealings or networking with other businesses

On the other hand you may wish to reward a very regular client with a special gift

The opportunities for thanking people are endless, they are only limited by your imagination.

ADDITIONALLY, YOU CAN STOCK OR RESTOCK WITH OUR EXISTING POST CARDS AS FOLLOWS:

These exciting new merchandising products have been produced by the APAA especially for you, our member, to help your business grow. Why should you compromise on quality when you can bulk purchase and save? As an APAA member you can purchase these products as the very special Members’ Rates. These products have been carefully designed to help you increase your business while promoting your credibility and professionalism.

SPECIALTY CARDS - a variety of specialty cards have been developed to help you contact new and old clients through quality cost-effective products. These are all DL in size so that you can include them in a standard envelope and attractively presented in full-colour with a high-gloss celloglaze finish. Prices start at $35 for a pack of 50, which brings the unit cost to just $0.70. If you wish to purchase six packs with a single card or a variety of cards the unit cost drops to $0.50. This is excellent value. See the end of this article for a full pricing scale.
SPECIAL BIRTHDAY CARD
A special birthday card with the APAA's logo on the back and blank space for you to wish your client a Happy Birthday and offer them any promotion you may wish. It is well-known fact that a hand-written card is always greatly appreciated and is perceived as having great meaning and value.

Show your gratitude and appreciation by sending a birthday card to your clients and let them know you care and appreciate them.
CHRITMAS GIFT VOUCHER
You may have your own gift vouchers, but do you have a full-coloured, themed Christmas voucher? These attractively presented gift vouchers work as a card and a voucher. They are uniquely different and displayed on your front counter they can act as a reminder that your services are also available as a gift for family and friends. The gift can be identified on the front and the client can include their own personal message on the back. There is room to also include your salon's details, expiry date and Gift Voucher Number.
POST CARD No. 1
"When was the last time you took time out to nurture your most precious gift, your health and beauty?"

This is a must card that is exclusively designed for clients that have not returned to you for some time. On the back it contains a brief, carefully prepared note telling them that you care for them and why you would like to see them soon. It also contains a space for your contact details and address.

POST CARD No. 2
"Come visit us and enter another world of Blissful Relaxation & Renewal. Feel & Look Years Younger"

This cards starts with the statement "Nothing but the very best for YOU!" It is the ultimate promotions card. It is an invitation for new clients to experience wonderful treatments delivered through the caring and nurturing hands of highly qualified beauty therapists. The closing statement is: "Let us design a specific treatment to meet your individual needs. We are here to offer you the very best in professional skin and body treatments for a more healthy and vibrant you. Call us today for our special offers."
PROTECT YOURSELF AGAINST CANCELLATIONS

Did you know that if you added the cancellations and no-shows that happen in your business you would find that they would amount annually to serious financial losses? Our own research also confirms this and so we developed a tool to help our members minimise this problem.

The APAA CANCELLATION POLICY was developed as a warning to clients and aims to deter the frequency of inconsiderate cancellations and no-shows, in a non-threatening way. As they say, if you do not tell them how are they to know? The purpose of the Cancellation Policy is also taking the pressure off you having to confront your client on this matter. They are designed as a standard photo-frame size (approximately A4) and are available for sale already laminated. We recommend that you place them in a perspex frame in a prominent position on your front desk.

APPOINTMENT PADS

To complement the CANCELLATION POLICY we have also developed APPOINTMENT PADS (50 per pad) that present the DATE of appointment, TIME of appointment and NAME OF TREATMENT followed by the CANCELLATION POLICY. At the bottom of the pad we have left space for you to include your salon details or your stamp.

The CANCELLATION POLICY is just $13.75 and the pads are $2.75 each. As a SPECIAL OFFER purchase the Cancellation Policy and five pads for just $25 + $8.50 for postage and handling.

PRIVACY POLICY

Are you complying with the Privacy Act?

Did you know that any organisation, whatever its size, which provides a "health service" will also be subject to the Privacy Act? It is the definition of "health service" in the Act that may bring many of the members’ small businesses within the ambit of the legislation. Basically, "health service" is defined as an activity performed in relation to an individual that is intended or claimed.

It was identified by our legal advisers that though the definition clearly brings within the ambit of the legislation the medical profession it could also, in certain circumstances, bring APAA members within the ambit of the Act. Further, some members may have entered into agreements that contractually compelled them to comply with the provisions of the Act, whether or not the Act would otherwise apply to them.

For these reasons, members should consider a review of their handling of personal information to ensure that, if necessary, they comply with the Privacy Act. In the time since the Privacy Act commenced, big business has grappled with a number of difficulties in complying with
Contact the APAA to order your supplies info@apaa.com.au